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Lies, Damned Lies...: Online Ad Business 101, Part III - Ad Networks

2010-09-06 … another good example, as is Fox Interactive Media . Price Model Arbitrage: DRIVEpm DRIVEpm is Microsoft\'s own advertising network, acquired with the acquisition of aQuantive last year. DRIVEpm styles itself as a \"performance\" network, meaning that it uses a variety of techniques (amongst them, price model arbitrage) to enable …

www.liesdamnedlies.com

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